The Royal Canadian Mint commissioned Adjoy and partners to create a viral video, along with a syndicated social media video strategy. Within a one week period, the video received over 1500 targeted views and the campaign ended up being ROI positive including video production cost. The video continues to drive traffic to an e-commerce microsite.
One of the key findings of the case study was the incredible cost of gaining anything close to viral momentum. Though the program ended up being ROI positive, there is much room for increasing traffic using alternative methodologies, such as the Adjoy platform.