People don’t know about you, and you want their attention. The obvious thing to do is get in their face and tell them about yourself. This is push marketing. Billboards, TV, and internet banners are examples of this type of media.
Pull marketing is more of an event than a strategy. This occurs when someone finds a product because they are already looking for it (or something similar). This type of marketing is more about placement and optics than volume and frequency of exposure. This can be as simple as a shelf talker on a bottle of wine! We know you want to buy one, but -for related reasons- you should buy this one!
Push and pull work in concert with one another. Once your psyche is adequately served with images of the perfect burger or perfect vacation, and you’re ready to buy those things when the time has finally come, all other elements of the business funnel will hopefully converge to draw you in the right direction (or away from competitors).
What we’re launching in May is a form of media that combines the best of push and pull marketing! Stay tuned to find out how this revolutionary platform works. Customers are lined up for a very controlled and beautiful launch, that will hopefully have you pulling for companies that are pushing us further towards our honourable goals!
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