The Royal Canadian Mint was a major sponsor for the Vancouver 2010 Olympics. Typical online video channels (such as YouTube) were not effective for the mint, only attracting a few hundred views per video.
For the announcement of the making of the medals, the Mint employed Adjoy to display their video documentary on their own site. News media was directed to drive traffic towards the Mint, resulting in a resounding success for both English and French videos.
The viewership analytics that the Adjoy platform offered, enabled the Mint to further refine future creative efforts in order to maximize viewership, site engagement as well as lower abandonment rates. Subsequent creative and video media strategies proved to be ROI positive for e-commerce purposes.
The ongoing relationship with the Royal Canadian Mint has enabled Adjoy to test its platform while being hammered by thousands of concurrent views. In the 6 months that Adjoy has hosted the Mint’s videos, there has yet to be any downtime.