What is it?
The Adjoy video platform solves the most difficult problem that online video marketers face: Now that I have my video, how do I get views? Adjoy is quite simply the best video platform out there, and here’s why: It does the basic stuff that any platform should do (viewership tracking, monthly reports, transcoding from multiple formats, etc.). But what makes this platform unique, is that it gives viewers a compelling reason to watch your videos!
Not to sound like the Slap Chop guy, but THERE’S MORE! Everytime a viewer watches your video, they feel better about your company! Why? Because 100% of your media spend is going to charity!
It’s not too good to be true, it’s just the next logical evolution of online video, developed by an experienced and conscientious core of developers, business leaders, visionaries and customers.
But, How Does it Work? I Mean, Really! How?
That’s a very good question, and one that all marketers right now are asking. Forget the technology stuff! It doesn’t help you for us to say that we have servers plugged into boxes, filled with code. How does it work? In other words, what are the social mechanics of attention?
Here’s what charitable donation gives you. It’s a pretty impressive list, and might just make you think twice about your next big media buy.
1) Permission Space. People hate marketers online and everywhere. By people, I mean “them” as well as you and me! No one wants to be interrupted and told what to do. However, being asked to donate to charity, or -even better- donate a tiny bit of time to charity is a fully tolerated and respected action. In social media, a cause media campaign enables your brand to literally go anywhere: walls, discussion forums, emails, blog postings, comment fields, etc. “We are raising money for Haiti” is much more tolerated than “Check out this vacuum”. Particularly when you’re in a Haiti relief forum!
2) Positive Brand Association. Our market research shows a massive difference between positive brand association linked to charitable giving, and association with other loyalty programs. The same holds true with negative brand association. It’s pretty simple, really. People are skeptical of the quality of your product if you discount or bribe them to buy it. However, if you don’t talk price and focus on the good you’re doing for the world, people just feel good.
3) Reach. Word of Mouth. And More Reach. Have you ever seriously thought about the reach that a major charity has in their database? The numbers would surprise you, and really makes you consider why you’d ever consider other forms of media. And talk about a loyal and powerful database! In any major charity’s database, there could be dozens or hundreds of influential, and passionate bloggers. Pass them a link to your video! Pass them the embed code so they can become publishers, and watch the ticker grow!
4) Accountability.* Your media buy is 100% accountable* and goes 100% to charity. You only pay us for the platform. Also, you can alter your CPM to whatever you want, depending on your strategy, target market, product or service, etc. 1 penny for every 5 seconds of engagement perhaps?? Any budget. Any duration.
* Our definition of “accountability” differs from other media outlets. Rather than “per view” or “per thousand potential views”, “accountable” to us means “down to the 5 second unit”. Another reason to feel the joy!