The problem with online video is massive. When we founded Adjoy in 2006, we never imagined that online video would become AS NOISY as it has.
We knew there would be more videos. But this many????
Camera phones and digital cameras have completely blown up the video market, as well as a new generation of tech savvy youngsters and wanna-be marketers who are clogging the bandwidth with literally billions of uploads per month!
Here are a few examples:
If you type in “I’m on a boat t-pain” to YouTube, there will be over 1000 videos returned, with anywhere from 15 to 6,000,000 views per video. That’s 50 pages of video, including all the parodies, copies, imitations and the one original.
Assuming you want attention, is there any way to insure that you’ll be on the 6,000,000 views side of the equation and not the 15?
The answer, unfortunately is: not really.
Today, you can blog, share in social media, syndicate across other video channels, post on your website while optimizing SEO friendly copy, buy clicks to your video, and even drive traffic to your video via traditional media buys.
It’s common knowledge that for every $1 spent on creating content, another $3-$4 is spent on media, in order to arrive at an ROI. In other words, if an advertiser were to spend $250,000 creating a commercial, it would be expected that they should spend $1 million in total, which in its entirety is compared against sales targets.
But how the heck do you spend media money properly in a world that’s so incredibly fragmented as online video?
To make matters worse: consider that 70% of YouTube viewers will not watch a video at all if it contains a pre-roll ad, you’ve got a recipe that spells disaster for any company considering a pre-roll buy-in! They hate your pre-roll so much that they won’t even watch the video they were intending to watch!!!
So, the stage has been set for the Adjoy video platform. This is the perfect mix of push/pull marketing, and just the right platform for anyone interested in gaining attention to differentiate themselves (and their business/brand) from the masses!!!
STAY TUNED For May 1st!
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