The video below has been uploaded on the Adjoy platform. The GiveGauge in the bottom right corner tracks the number of dollars and cents raised for the campaign on a “1 penny for every 1 second” basis. This piece of technology is the key to gaining increased views, by encouraging viewers to share the video for a good cause. “Donation” is tracked live during viewership, then the total donation is updated with every new view.
Other features
Customizable “on the fly” pre-roll and post-roll link/description. You can change the pre-roll and post-roll clickable links in the video itself, which will be updated within the Adjoy CMS. This means that you don’t have to re-embed after you make changes. Make this a share call to action, or link to a donation or eCommerce page. Your choice, which you can change across all embeds at any time.
Social media sharing. Social media sharing is included at the end of every video, linking to twitter or Facebook. The meta-description is based on what you put on your campaign page.
Customizable thumbnail. You can upload whatever eye-catching thumbnail you want for your video, in order to increase conversion. This is automatically included in further social media sharing.
Upload once, share many. You can launch as many campaigns as you want from a single video. This means you can pick different charities for different social media segments. Remember: all videos have a date/time/budget limit, so you never have to worry about going over budget!
Campaign down, Video Up. Once your campaign is over, the video will stay up. The GiveGauge disappears, and continued views can still occur in all places where the video has been embedded. Viewers will never be deceived into thinking money is still being raised, once a campaign budget has been hit.
Set Your Own CPM. Perhaps the most revolutionary part of the Adjoy platform is that you can set your own CPM. The amount you decide to pay will increase your chance of your campaign getting the attention it requires.
Fully Accountable Advertising. You only pay the charity once a view occurs. The social masses and the charity are responsible for helping you get the attention your company or product needs! You are not alone with Adjoy.
The Most Cost-Effective Advertising Platform? Whether it’s just a small budget, or from a cost-per-view basis, Adjoy is extremely cost effective. Social media and search costs around $1.00 per click. With Adjoy, that same dollar gives you over 10 full views of your video!
Granular Viewership Reporting Advertisers and agencies have to pay hundreds per month for viewership tracking and reporting with other video content management systems. The Adjoy platform costs a fraction of these platforms, and offers the same functionality. Are people leaving your video at the 20 second mark? With Adjoy, you can answer this question, and get a deeper understanding of your creative’s impact.
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