As many of our fans, friends and customers know, the Adjoy player was built initially on Flex and Flash technology. This is a great solution for interactive video, which we leveraged initially to offer customizable pre-roll and post-roll URL’s as well as other functionality.
As time has rolled on, customer demand has led us to adopt the newest standard for web video: HTML5. Our research indicates that the average web user does have the browser requirements for HTML5, and that it is a step that will enable greater viewership for our customers’ videos. The rollout will occur sometime in November, and we will be sure to send emails to all of our customers to communicate any new steps and upcoming best practices, including iframe embedding.
We will also be releasing a valuable whitepaper about web best practices in conjunction with HTML5, video and social media. We hope to be offering the most comprehensive, unambiguous, easy-to-follow instructions on how to leverage social media through video, cause media, and while adhering to various best practices. All of our email subscribers will automatically receive this valuable publication.
Development update: we will be updating the player to serve up both HTML5 or Flash, depending on browsers. According to our research, there are still a fair number of people using older browsers, which only support Flash. For all customers currently using our player, we will contact you to provide instructions on how to embed the new code into your sites. By keeping the old code in your site, your video will still display as usual on the original player.
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