How it works.

Adjoy increases viewership of online videos and social media sharing by leveraging the tried and true principles of social investment. Adjoy is a disruptive game-changing advertising platform, because it uses social sharing for distribution, and introduces a bright new era of media spending: down to the second billing. Media spending goes directly to charity, with donations being tied directly to viewership of your brand content. Create, give and grow!

How Does it Work?

Create and Upload Your Video

1. Create a commercial or cause-based video.

2. Upload your video into the Adjoy content management system.

3. Specify a charity to which funds will be donated.

4. Set the campaign budget, duration, and viewership-to-donation-ratio (for instance: 1 penny for every 3 seconds of viewership)

5. Copy the unique Adjoy CMS campaign code™.

Give! Send your charitable offer to the world.

6. Paste the campaign code™ into websites, blogs, and other online properties.

7. Seed the link(s) to your users, email list, social media contacts and employees.

8. Add a “Support this Message” button, to encourage donations from friends and colleagues.

Support this Message Donate to CHEO and help us spread the word about this vital part of our community.

Grow. Measure your success!

8. Watch the likes, shares and views grow organically.

9. Down-to-the-second viewership dashboard provides a granular ROI report.

10. Feel the joy when your media spend goes to charity rather than to ad networks, or affiliates. Billing is based on per-second engagement.

The Benefits of the Adjoy Video Platform

1) Social Permission with Viewers. Being asked to donate to charity, or -even better- donate a tiny bit of time to charity is a tolerated and respected action. In social media, a cause media campaign enables your brand content to literally travel anywhere: walls, discussion forums, emails, blog postings, comment fields, etc. 

2) Social Permission for Publishers. Repetition is extremely important in social media. Sending a single email or feed update has a limited chance of reaching everyone in a given network. Adjoy changes this, by creating permission for publishers. You can be proud to ask people to watch, because essentially you are just asking them to give. You won’t have to be worried about being “unfriended” by asking people to donate “a-view-and-a-like”.

3)Positive Brand Association.. Our market research shows a significant difference between positive brand association linked to charitable giving, versus association with other loyalty programs. We are happy to share this research upon request.

4)Real Social Reach. Charities are powerful allies, in terms of digital, word-of-mouth and PR reach. And talk about a loyal and powerful database! Share the campaign code™ with your online network to create an army of loyal publishers. This includes: charities, employees, agencies, etc. A single campaign code can be pasted onto unlimited sites, extending the viewership network extensively for any given campaign. Unlike traditional advertising, an Adjoy video campaign gives people a compelling and dignified reason to share. 

5)Accountability. Your media buy is 100% accountable and the donation amount goes 100% to charity. You only pay Adjoy a commission on successful viewership. Also, you can alter your cost-per-view (CPV) to whatever you want, depending on your strategy, target market, product or service, etc. 1 cent for every 10 seconds of engagement for some evergreen content, or 1 cent per second for high impact, shorter campaigns. Any budget. Any duration. Any CPV. Your choice.