The Platform

The Adjoy Player

The Adjoy player platform is the revolutionary next step in online video. Every video marketer out there is experiencing the same problem: Now that production is complete, how do I get views for my video?

Adjoy solves this problem by diverting all of your media budget to a relevant charitable organization. Suddenly, your video takes on a life of its own in the online sphere as a means by which to improve the world. Users who care about the charity can become publishers, helping to fund raise while attracting views. The charity itself can leverage its databases to drive traffic and views. Increased permission space and PR opportunity occurs, both through traditional and social media channels.

1. Your Video

You can use existing videos or we can create one for you very affordably. The other option to consider is whether you want to produce a video highlighting your company’s specific social investment effort, or whether it’s simply a generic commercial video. Our suggestion: do both!

2. Company Logo

Company, product, service, or initiative. Your choice. Upper left is recommended for maximal brand association.

3. Adjoy Logo

This is 100% optional. We appreciate the exposure, but want to insure that your campaign is created entirely to your specification. By default, our platform is entirely white-labeled.

4. The Adjoy GiveGauge™

This is an extremely technical, but simple aspect of the platform, which links viewership directly to donation. Our servers crank away at a million miles a minute to track every view at the 5 second interval. We associate these intervals with your donation amount, and the ticker rises accordingly for viewers.

5. Charity Logo

Chooses your own charity, or go with one of Adjoy’s partners. We are available to consult on best practices in terms of finding a charity that matches your organization’s CSR and branding goals.

The Adjoy Analytics Platform

Aside from the award winning value differentiation of the GiveGauge, the Adjoy platform is a very sturdy and simple online video platform. Built on the principle that the online media advantage is built on measurability, accountability, scalability and reliability, we architected our platform accordingly.

If you’re a small or medium sized business, the Adjoy platform is likely all you’ll need for online video. For larger companies, Adjoy campaigns can compliment your current video solutions.

The Adjoy interface enables marketers of all sizes to control multiple video assets. Whether you’re a non-profit managing 15 Adjoy campaigns, or a small business with one video displayed on your site, the interface gives you a high-level or detailed view of all activity, literally down to the second and down to the penny.

Adjoy Platform Reporting Screen

Since the player is built on interactive flex framework technology, customized pre-roll and post-roll functionality can be controlled easily from the platform. Furthermore, multiple language support can be enabled for each play, and even the donation per second can be customized depending on your company’s budget, demographic and cost per acquisition.

Best of all, we’ve left our egos at the door. We are seeking early adopter customers to help us customize the platform to your needs. Together, we are striving to make attention a renewable resource, with our cost-effective, win-win, social media friendly, media platform. Feel the Joy!